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International consultancy PricewaterhouseCoopers released a full retail survey on Wednesday that brands and retailers are improving their e-business experience model, which no longer sees e-commerce as a simple trading environment, but rather into social interaction and content marketing, And the use of data analysis online and offline customer experience process is also becoming more mature.

Over the past year, some third-party platforms have great potential for data analysis in the field of opening up, in the mature data management and build digital marketing ecosystem progress is particularly evident. Demand side, supply side platform, and master data management applications for customer analysis, precision marketing and content personalization to develop.

The survey results show that 31% of Chinese consumers are willing to click to view their own personalized advertising, this ratio is almost twice the global average (16%), which can be seen in the digital marketing personalized in China more obvious.

"At present and in the future, there will be something that will profoundly change the retail industry, that is, data." PricewaterhouseCoopers China retail and consumer goods industry partner Wang Xiao said.

He pointed out that large data analysis will make accurate marketing and personalized recommendation possible, can help businesses improve the efficiency of commodity procurement, logistics and distribution links, which will change the status of the retail industry status and participation.

Recently, Alibaba (BABA.N) and Amazon (AMZN.O) two major business companies are high share price, one of the important driving factors is that investors optimistic about its data services to customers of cloud services business development prospects.


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