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Consumer electronics company Apple (AAPL.O) on Wednesday unveiled the company's largest iPhone ever and a watch that detects heart problems. Faced with sluggish global demand for smartphones, the company is trying to attract customers to upgrade to higher-priced electronics.
Since the launch of the new iPhone X last year, there has been relatively little change in the product this year, which is also widely expected by investors, so Apple shares have fallen 1.2% to $221.07.
The company's strategy was successful, with Apple's share price rising more than 30% this year to become the first U.S. listed company with a market capitalization of more than $trillion.
The new iPhone XS uses a 5.8 inch screen and sells for $999. The XS Max is Apple's largest iPhone to date and one of the largest phones on the market, with a 6.5-inch screen that starts at $1,099.
"They've finally added larger screen models to compete directly with Galaxy Note9," Gartner analyst Annette Zimmermann said at an event at Apple's headquarters, referring to Samsung Electronics (005930.KS), which is leading the mobile phone to the big screen trend.


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