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French fashion group SMCP (SMCP. PA) announced on Tuesday its partnership with China's Jingdong (JD. O), hoping to increase its participation in the Chinese market. SMCP owns many brands such as Sandro.
Shandong Ruyi Group (002193.SZ), a Chinese retailer, holds a majority stake in SMCP. SMCP said that the partnership with Beijing and East will provide more channels for Chinese consumers to buy Sandro and Maje brand goods.
"We are pleased to announce our partnership with Jingdong, which will further expand our participation in China, where online shopping is booming," said Flavien d'Audiffret, head of digital and innovation at SMCP.


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